An HVAC repair company was looking to use their expertise in heating and cooling systems to create a new business. CEEP FL helped homeowners, builders, and developers equip homes with systems that would be more energy efficient.
This mockup was created early in CEEP FL’s development to create a blueprint for writing content and to show how their new identity would be applied to their online presence.
While the logo and color palette had already been determined, the site design helped establish other graphical elements. The diagonal lines and circles used as dividers or as decoration in conjunction with photos and text echoed the shapes in the logo. The shapes’ light line weight prevents these elements from referring to the logo too literally.
One of the challenges was creating templates that would meet the company’s needs as they developed their business. To set up example pages that felt customized and could be used for real copy, I worked closely with the account manager and copywriter to determine content areas that they would recommend.
Using these mockups of key website sections served a similar purpose to creating mockups of letterheads, business cards, or other paper marketing materials. Showing digital marketing pieces spoke to CEEP FL’s desire to market themselves as eco-conscious experts on homes’ energy efficiency.
